OTOP (One Tambon One Product) is a recognized entrepreneurship encouragement program, launched by Thaksin Shinawatra, former PM of Thailand during his 2001-2006 TRT (Thai Rak Thai) government. It is a nationwide sustainable development drive that aims to promote the unique products manufactured by the local communities, by employing their skills with the available natural resources and raw materials. This program was first implemented by the former Prime Minister Thaksin Shinawatra in 2000 inspired by 'One Village, One Product' project of Japan that came into action in 2001. It was globally accepted between 2001 to 2006.
Many communities have been inspired by OTOP (โอทอป) project. A lot of efforts were made to put an end to this project, but it still stands as an impressive and efficient motivation program with over 36000 groups in Thailand. Each group had 30 to 3000 members in them. Hence, it is moving ahead by encouraging each Tambon to improve its product quality as well as to extend the income of several villages. The Thai government provides ample support to various communities in the concern of product development and provide opportunities to promote products in a global platform.
Thailand consists 76 provinces that are divided into districts or 'amphoes', which are further subdivided into sub-districts called Thai tambons. Each Thai tambon has individually made products that are publicized and sold worldwide to help in building local communities. Ancient Thai tradition has the hope to be re-established by supporting OTOP, so that cultural skills can be handed down to the generations. The product included in OTOP is popularly known as an OTOP product (สินค้าโอทอป). A huge array of local products was included in OTOP products along with fashion accessories, household items, traditional handicrafts, pottery, food, cotton and silk clothing.
OTOP Product champion (OPC):
Product champion is the major factor to support and promote the development of Thai OTOP product (ผลิตภัณฑ์โอทอป). Smart OTOP plays an important role in setting up small to medium enterprises and OTOP communities. Also, it has provided a large number of participants to enhance their skills and intelligence for the development of better products. The rating system to evaluate OTOP products has now come into action, five stars being the highest rating. In this way, consumers can be aware of the quality of the products and others.
Thus, OTOP plays significant role in promoting the products nurtured with the skills and hardwork of people from local communities to the global market.
For more information about buy OTOP product online (สินค้าโอทอป), visit http://www.doodern.com/
Many communities have been inspired by OTOP (โอทอป) project. A lot of efforts were made to put an end to this project, but it still stands as an impressive and efficient motivation program with over 36000 groups in Thailand. Each group had 30 to 3000 members in them. Hence, it is moving ahead by encouraging each Tambon to improve its product quality as well as to extend the income of several villages. The Thai government provides ample support to various communities in the concern of product development and provide opportunities to promote products in a global platform.
Thailand consists 76 provinces that are divided into districts or 'amphoes', which are further subdivided into sub-districts called Thai tambons. Each Thai tambon has individually made products that are publicized and sold worldwide to help in building local communities. Ancient Thai tradition has the hope to be re-established by supporting OTOP, so that cultural skills can be handed down to the generations. The product included in OTOP is popularly known as an OTOP product (สินค้าโอทอป). A huge array of local products was included in OTOP products along with fashion accessories, household items, traditional handicrafts, pottery, food, cotton and silk clothing.
OTOP Product champion (OPC):
Product champion is the major factor to support and promote the development of Thai OTOP product (ผลิตภัณฑ์โอทอป). Smart OTOP plays an important role in setting up small to medium enterprises and OTOP communities. Also, it has provided a large number of participants to enhance their skills and intelligence for the development of better products. The rating system to evaluate OTOP products has now come into action, five stars being the highest rating. In this way, consumers can be aware of the quality of the products and others.
Thus, OTOP plays significant role in promoting the products nurtured with the skills and hardwork of people from local communities to the global market.
For more information about buy OTOP product online (สินค้าโอทอป), visit http://www.doodern.com/
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